Blogs

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October 27, 2022

Why Academic Programs Work

The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.

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October 25, 2022

A glimpse into data protection laws like the GDPR and CCPA

Data protection laws like GDPR and consumer privacy are a hot topic, and for good reason.

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October 21, 2022

The impact of Gen Z’s attention span on ecommerce

8 seconds. That’s it. You have 8 seconds to grab the attention of Gen Z before they lose interest and move on to something else more stimulating.

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October 20, 2022

Tips to ensure your student promotion is a success

With the rapid rise of ecommerce, many of the tools and tactics used to promote student offers in store have moved online.

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August 2, 2022

Meet us at SIGGRAPH 2022 in Vancouver

We are excited to be attending SIGGRAPH 2022 taking place in Vancouver, Canada from August 8-11.

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March 17, 2022

Software discounts students should know about

Most college and university students in North America have their own computer. Whether it’s a PC or Mac, it would seemingly be impossible to get a post-secondary education without one.

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