Our Blog
Learn about marketing to different user groups and get the latest news about our service.
Why Academic Programs Work
The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.
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A glimpse into data protection laws like the GDPR and CCPA
Data protection laws like GDPR and consumer privacy are a hot topic, and for good reason.
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The impact of Gen Z’s attention span on ecommerce
8 seconds. That’s it. You have 8 seconds to grab the attention of Gen Z before they lose interest and move on to something else more stimulating.
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Tips to ensure your student promotion is a success
With the rapid rise of ecommerce, many of the tools and tactics used to promote student offers in store have moved online.
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Meet us at SIGGRAPH 2022 in Vancouver
We are excited to be attending SIGGRAPH 2022 taking place in Vancouver, Canada from August 8-11.
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Software discounts students should know about
Most college and university students in North America have their own computer. Whether it’s a PC or Mac, it would seemingly be impossible to get a post-secondary education without one.
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