Ryan Peatt

I develop new and transformational business ideas and turn them into amazing products. Cloud-first, privacy-focused and mission-driven, I have a passion for technology with fifteen years of executive leadership experience in SaaS and EdTech.

April 27, 2023

Personalization and Marketing in a Privacy-First World

The winds of change are blowing, and we believe that the future of personalization and marketing must acknowledge and respect the end user’s right to privacy.

February 14, 2023

Designing a Successful Academic Program: Pros & Cons of Various Offer Types

Building out the licensing terms for offers within an academic program can be quite powerful with the right partner. You have many different options available for segmentation and each can be used to your advantage to encourage certain program objectives.

February 2, 2023

Designing a Successful Academic Program: Tips and Strategies for Software Companies

Academic programs are designed to provide students with the skills and knowledge they need to succeed in their chosen field. However, creating a successful academic program can be a challenge.

January 27, 2023

Data Privacy Day

Tomorrow is Data Privacy Day (January 28, 2023), and for companies that conduct commerce online, it’s important to take a closer look at how you’re collecting and using personal data.

October 27, 2022

Why Academic Programs Work

The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.

February 7, 2022

Zero-Party Data: A Privacy Red Herring?

Zero-Party Data is a buzzword that has been thoroughly embraced by marketing companies in a post-cookie world.

November 15, 2020

Email domain verification – Simply not good enough

Email domain verification is a popular way for businesses to check a user’s academic status. Unfortunately, it’s a poor choice as a primary authentication mechanism.